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Marketing

Performance Marketing with Paid Ads

Campaigns, creative and attribution that hold up under scrutiny.

4.2(510)6.2K students9 lessons · 2h 1m

Last updated 02 Mar 2026, 00:00

Dana Whitfield · Growth & Operations Consultant
Nothing is charged in this demo.

About this course

A no-nonsense course in paid acquisition: choosing channels, structuring campaigns that scale, writing creative that converts, and running A/B tests you can actually trust, plus how to report ROAS without the guesswork.

What you'll learn

  • Choose the right paid channel for a given goal
  • Structure campaigns and audiences that scale efficiently
  • Write ad creative and landing pages built to convert
  • Run A/B tests you can actually trust
  • Report ROAS and attribution without the guesswork

Curriculum

3 sections · 9 lessons · 2h 1m

  • Choosing the right channel10m
  • Campaign structure that scales13m
  • Audience targeting and segments14m

Student reviews

Jordan Casey

22 Jul 2025, 00:00

5.0

Worth every penny. I've already used what I learned at work.

Ben Sorensen

11 Feb 2026, 00:00

5.0

This helped me have a much better conversation with my manager about our roadmap.

Ella Vance

29 Jul 2026, 00:00

4.0

A bit fast in places, but the examples make up for it. Would recommend to a friend.